In a first of its kind deal, Walt Disney has bought home video rights of Taare Zameen Par for the North American market.

This is the first time an international studio has bought the video rights of an Indian film!

Disney, which inked the deal with UTV Motion Pictures that holds the overseas rights of the Aamir Khan starrer, paid Rs 7 crore for the video rights.

“Disney as a brand has association with family and children. They have seen Taare Zameen Par as content that has a brand fit. Also, the film is being seen as one of the classics of recent times. Despite it not being a conventional NRI fare, the film has done very well in the overseas market, especially in North America,” said Siddharth Roy Kapoor of UTV Motion Pictures.

 

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